Alberto Jaen
A lifelong commitment to storytelling began at the Complutense University of Madrid, where he earned a degree in Advertising and Public Relations. That foundation led to a career spanning continents and industries.
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He began as a copywriter at Leo Burnett, developing campaigns for brands including Chesterfield, Orange Telecom, McDonalds, and FIAT. Six years later, he joined BBDO as Creative Director, leading global campaigns for brands such as Toyota, Pepsi, and Procter & Gamble. During these years, his work earned multiple Cannes Lions and +20 international creative awards, helping establish a distinctive creative voice.
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His next chapter took him to the United States. At Wunderman Thompson NY, he served as Executive Creative Director, leading teams across New York, Miami, and Mexico City. During this period he developed brand platforms and campaigns for IKEA, Mazda, Sabadell Bank USA, Olympus, and Johnson & Johnson, and contributed to national campaigns tied to major events such as the NBA Playoffs. He also served as a jury member at New York Advertising Festivals (twice) and Ad Stars Asia (twice).
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In 2014 he joined Apple in Silicon Valley as Creative Director, working on projects at the intersection of design, technology, and storytelling.
That experience led to the creation of plus305, a creative boutique focused on brand storytelling and social impact, operating between Miami and Zurich.​ For more than a decade, plus305 has partnered with brands and organizations including Swatch, 3M, Real Madrid, Miami-Dade County, Air Europa, Santander Bank, Nickelodeon, Miami-Dade College, Baloise, and MTV. The work has received international recognition, including the United Nations Circular Economy Challenge and a White House climate campaign award.​ He also served on the Board of Voices For Children Foundation (USA) for 7 years.
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More recently, his work has expanded into entertainment. As director of a brand-entertainment company (EMEA), he focuses on integrating brands into film and television narratives—based on the belief that branded content should enhance storytelling rather than interrupt it.
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As a writer and executive producer, he created the short film LIGHTS UP, which won awards at the Rome International Film Festival, Amsterdam New Cinema Film Festival, and Burbank International Film Festival, and was selected at several others. He was also attached as producer to the feature film BECOMING VERA.
Whether developing a tagline, a campaign, or a screenplay, the objective remains consistent: to create stories that are memorable, culturally relevant, and built to endure.